SEO stands for Search Engine Optimization. It is a process that optimizes a website’s technical configuration, content relevance, and link popularity. The goal is to make a website’s pages more easily findable, more relevant, and more popular towards user search queries.
On-page SEO focuses on optimizing parts of your website that are within your control. This includes:
- Adding internal links
- Creating an optimizing title tag
- Creating quality content
- Giving an appropriate title for every page
- Making sure relevant keywords are present
Off-page SEO focuses on anything you can optimize outside of your site. This includes:
- Building backlinks
- Creating content
- Gaining exposure through various channels, such as news outlets and social media platforms
- Increasing link popularity
- Search engine, link exchange
- The goal of off-page SEO is to build an effective digital footprint that proves why you deserve to be surfaced by search engines and chosen by the public.