E-commerce photography is the practice of capturing high-quality images of products to be used in online sales. These photos are typically shot on a white background and published on online stores, third-party marketplaces, and social media.
E-commerce photography is important for:
- Convincing customers to buy products
- Improving brand image
- Maintaining website visual appeal
- Setting customer expectations
- Showing product value
There are two main types of product photography for e-commerce:
- Life style or in-context images
- White background product images
E-commerce photography services can include:
- Commercial photographer
- Image editing
- Life style or in-context images
- Product photography workshop
- White background product images