You should include clear details about your products or services, who and what area you serve, and a few keywords to increase your chances of showing up for relevant searches.
Follow these steps to write an engaging Google My Business description:
- Add mentions of high value products / services.
- Include one or multiple unique selling propositions (USPs)
- Mention the primary business category.
- Specify a target location or service area.
Add social proofing (founding date or highlight an achievement).