The term “private label” describes products sold under a retailer’s own brand but made by a third party called a private label manufacturer. In other words, the company branding and selling the product is different from the company that actually makes the product.
Private label products are goods and services created by one company to be sold and branded by another company. Popular examples of private label products include Walmart’s Great Value brand, Target’s Mainstays, and Amazon’s Amazon Essentials.
Private Label Definition
- Clothing-High Street clothing stores often sell their own lines alongside branded alternatives.
- Food & Beverage-Grocery store’s own brand condiments, sauces, etc.
- Grooming & Personal Care-Nail salons, hairdressers, and other establishments may sell private label nail polish, shampoo, etc.