Selling on Amazon vs. Walmart I Blogs each has its own set of advantages depending on what you are looking for as a seller. Here are some key benefits for both platforms:
Benefits of Selling on Amazon:
Huge Customer Base:
- Amazon has one of the largest online shopping populations globally, giving you access to millions of potential customers.
- According to reports, Amazon’s Prime members alone make up a huge chunk of the buying audience, which could translate to increased sales.
- Advanced Tools and Insights: Amazon provides robust tools and analytics to help sellers track performance, adjust strategies, and optimize product listings. Features like Amazon A+ Content also allow you to enhance product pages for better engagement.
- Amazon’s Search Algorithm: Amazon’s powerful search engine (A9) is fine-tuned to help products rank based on relevancy. With the right keywords, your products can be discovered by shoppers actively looking to buy.
- Benefits of Selling on Walmart I Blogs:
- Brand Recognition: Amazon is a trusted, well-known platform. People are generally more likely to purchase from Amazon due to its reputation for fast shipping, customer service, and reliable returns.
- Faster Approval Process: Compared to Amazon, Walmart’s approval process for new sellers can be faster and less stringent, making it easier to get started.
- Fulfilment by Amazon (FBA): FBA lets sellers store products in Amazon’s warehouses and have Amazon handle packing, shipping, and customer service. This can save you time and hassle while also making your products eligible for Amazon Prime, which is a major selling point for customers.
- Growing Traffic: Walmart’s marketplace is expanding, with millions of users visiting the site every month. Its increased investment in eCommerce means it could continue to grow, providing new opportunities for sellers.
- International Expansion: Amazon has a vast international presence, and it’s relatively easy to sell globally using their platform, which gives you a larger market reach.
- Less Competition: While Walmart’s marketplace is growing, it still doesn’t have the same sheer volume of sellers as Amazon, so there might be less competition in certain product categories.
- Lower Seller Fees: Walmart generally offers lower fees compared to Amazon, meaning you might have better margins on your products.
- Omnichannel Reach: Walmart integrates both online and in-store shopping, which means your products can be available for customers to buy online and pick up in-store (BOPIS), potentially giving you more exposure to local buyers.
- Walmart’s Reputation for Low Prices: Walmart has a strong brand around offering low prices. If your products align with that value proposition, you may attract shoppers who appreciate cost-effective solutions.
Choosing Between the Two:
- Amazon is great if you are looking for a massive customer base, advanced tools, and an established platform that is widely trusted.
- Walmart I Blogs could be a better choice if you are seeking lower fees, less competition, and a potentially quicker setup with less bureaucracy.