Text message marketing involves using Short Message Service (SMS) messages to deliver advertising and other content directly to mobile devices. It’s considered one of the most cost-effective ways for brands to engage their mobile consumers.
Text message marketing is the ongoing process of communicating business news, sales, promotions or other relevant information to your customers via SMS (short message service) text messages on their mobile devices. It is a type of digital marketing strategy that helps build brand awareness on a more personal level.
Getting Started with text-message marketing: 5 Quick Tips
- Create Clear Value.
- Include A Call to Action.
- Segment Your Audience.
- Track Your Metrics.
- Understand What You Hope to Achieve. Like any marketing strategy, you need to start with the end goal in mind.
6 Benefits of SMS Marketing
- It can support and integrate with other channels.
- It’s a direct, immediate channel.
- Response data enables you to monitor, track and improve.
- You can increase customer engagement.
- You can learn more about your customers.
- You can use short codes to simplify response and build your database.