PPC stands for pay-per-click. It is a type of online advertising where advertisers pay a fee each time someone clicks on their ad. PPC is also known as the cost-per-click (CPC) model.
PPC can help improve a website’s visibility on search engines and increase traffic to landing pages. It is a way to “buy” visits to a website.
PPC is an effective method for any website or company that generates online leads. It is essential to make your advertisements at the right time. This can increase the number of clicks and better encourage consumers to purchase a product or service.
PPC or pay-per-click is a type of internet marketing that involves advertisers paying a fee each time one of their ads is clicked. Simply, you only pay for advertising if your ad is clicked on. It is essentially a method of ‘buying’ visits to your site, in addition to driving website visits organically.
Here’s how PPC advertising works:
- Bid on the perceived value of a click.
- Choose who to target based on keywords and other criteria.
- Create an advertising account with a platform like Google Ads.
- Set a budget and how much to pay for each click.
PPC is offered by search engines like Google and social networks like Facebook. Google AdWords is one of the most common PPC advertising channels.